Now That They Found You What Do You With Them?
So far, so good. Your landing page was interesting enough for them to read it, your opt in offer was compelling enough for them to sign up for it Now what do you do? How do you build a rapport with a new prospect when it’s primarily a one-way conversation?
You need to know what that they need to know
Step into the mind of that new member of your community. What do they need to know first? What do they need to know about who you are and what you can do for them? How do you access their Beginner’s Mind and give them the information they need to understand how you can help them? You use your mini-ecourse to continue to build a relationship and trust. How to Craft a Magnetic Mini-Ecourse that Builds Trust helps you create exactly what the new member of your tribe needs next. A mini-ecourse is a series of autoresponder-delivered email messages that lets them know more about who you are and what you can do for them as you begin to build a relationship with them. This book is step three in my Magnetic Content Development System and it helps you develop an inviting, compelling and relationship-building mini-ecourse.
The Big Four
Your first four information products should be your landing page, your opt in offer, your mini-ecourse and yourCornerstone Content. In Landing Page Magic you learned to craft a landing page that also served to focus your project. You created a compelling opt in offer in How to Craft a Magnetic Opt In Offer in One Hour and now you are ready to learn How To Craft a Magnetic Mini-Ecourse That Builds Trust. The fourth start-up step is How to Build Cornerstone Content that Lays a Strong Foundation. These steps are each part of my unique repeatable Magnetic Content Development System that takes you step by step through all forms of information products The Magnetic Content Development System helps you move from idea to outline in a few hours. The Magnetic Content Development System helps you discover your core message and gives you access to the Beginner’s Mind so you know exactly what to say to begin to build a unique relationship with those you serve.
The mini-ecourse is easy to write
It doesn’t take long to craft an outstanding mini-ecourse that is a huge help in building trust. A mini-ecourse is a series of emails, spaced a few days apart over a period of weeks that allows you to automatically send that series of emails to any person who signs up. That means every person who signs up gets the same messages in the beginning – your landing page, your opt in offer and your mini-ecourses. These are the tools you need to educate your prospects. These foundational information products show your new prospect that you understand them, you know what they need and desire and it lets you explain how you can help them and why they should choose you.
First you must be clear about those things yourself
As a business coach and a prolific writer I know how important it is to identify the key components of who, why, when, where and what. The discovery and decision making process contained in the repeatable Magnetic Content Development System helps you effortlessly make those clarifying decisions. This system clears your idea clutter and points you in the most lucrative and satisfying direction. Then it helps you write the content that shares your passion and enthusiasm with others. Each book in the How To Craft Series contains specific Magnetic Worksheets and Templates that are designed to help you capture your best ideas and turn them into tangible teachings. Clarity of purpose is a keyword in this work.
How to Craft a Magnetic Mini-Ecourse that Builds Trust helps you:
- Identify the core concepts you need to include to help people understand why they need you
- Easily arrive at an outline that entices, encourages, upsells, motivates and builds trust with newcomers to your target community
- Develop the simple language needed for the beginner’s mind
- Present your content in a compelling sequence that builds trust, introduces new products and services and deepens your relationship.
People always buy from the people they know and trust.
Without a mini-ecourse people will forget you.
With a mini-ecourse they will get to know you better.
How to Craft a Magnetic Mini-Ecourse that Builds Trust
Table of Contents
- Why people buy
- The development of your sales cycle
- What a mini-ecourse will do for your business
- How to identify the purpose of your mini-ecourse
- How to craft the outline of your mini-ecourse
- How to write to build trust
- How and when to upsell
- How to design your delivery sequence
- The Magnetic Mini-Ecourse Template to craft Your mini-ecourse
So what’s it worth to you to design an information product that begins to build a like-minded relationship with the new people in your group? A mini-ecourse is the third information product you need to create to lay the foundation for lucrative future transactions. How to Craft a Magnetic Mini-Ecourse that Builds Trust will show you how to reach and teach your new community members as you help them begin to know and trust you.
How to Craft a Magnetic Mini-Ecourse that Builds Trust$9.99 |
