How Do You Help the Perfect People Find You?
All business is about connection and writing articles and blog posts is like sending out a personal invitation to join your community and learn more about your work. Are you sending out an exciting invitation to exactly the kind of person you want to serve?Business is not about the number of people you attract; it’s about how those you do attract feel about what you offer. You want to attract people who share your vision, who need your products and services, people who will become your ideal client. It’s not about numbers it’s about quality. How do you help the right people to find you?
Crafting well written articles and blog posts is the easiest, most efficient way to get your message out to the right people.
In order to attract the perfect people to your target community you must appeal to their burning needs and compelling desires. That means you have to go where they are, you have to let them know what you think and how you can help them. What better way to connect with potential members of your community than to write articles and blog posts that are so relevant and on target that they are enthusiastically shared with others and your message goes viral?
Articles help set you apart
If you are in business you are an educator Articles help people learn to use your system or your products to get valuable results. Articles help you stimulate thinking and share your ideas. You want to educate your readers. You want to inspire them. You want to motivate them. You want to teach what you know.
In this age of ever increasing free information you have to set yourself apart. That means you need to provide great content and outstanding writing. Both are easily within your reach.
In How to Craft Magnetic Articles & Blog Posts that Go Viral you will increase your expert status as you learn how to:
- Attract the perfect clients to your work
- Motivate your readers to think bigger, do more, reach higher
- Leverage your articles and ideas into profitable information products.
Articles help you attract your ideal client
There is nothing more discouraging than finding yourself working with or hanging out with people who do not represent your ideal client. It makes you unhappy and keeps you from doing your best work. Everything about your marketing and business branding needs to act as a big sign that lets people know they are in the right place – for them and for you. Articles and blog posts are one of the first ways people will get to know you.
Articles establish your brand
The work you do writing articles and blog posts lays the foundation for the rest of your marketing. Crafting articles helps you define the boundaries of your work, develop evergreen content that educates each new prospect, and is the most personalized way you can reach out to connect with the people you want to have in your own community.
HOW TO CRAFT MAGNETIC ARTICLES AND BLOG POSTS THAT GO VIRAL
helps you define your core concepts, choose your best ideas and effectively convey them to others.
Articles create powerful connection
To know you is to love you, right! How best to show your shared interests and values than through the topics you write about. When you express yourself authentically, like-minded people are drawn to you. They come into your circle of influence and learn from you. They seek your services and your products. Write about your passion and draw similarly-passionate people to you.
If you are not passionate about what you do please go do something else. But if you are passionate about helping others and changing lives and that means you need to find an effective way to share your unique take on your area of expertise. My Magnetic Content Development System is designed to help you capture your best ideas and organize them into content that educates, motivates and inspires your target community. And when you write from your heart and your passion and do it clearly – your ideas will be passed along to people you never even heard of. Your articles and posts will go viral. And that’s how ideas spread!!!
People will help your articles and blog posts go viral because:
- They agree with what you said
- It taught them something they needed or wanted to know
- They know someone else who would like to know this
- You inspired them
- You motivated them
- They see you as a great resource and want to keep hearing from you
- Content is the path to success
Most of your success comes from WHAT you write. It definitely is important to learn to write well but in order to rise about the every-flowing stream of free information you need to offer valuable ideas and insights and observations. How to Craft Magnetic Articles & Blog Posts that Go Viral helps you choose your best ideas and organize them into a sequence that makes it easy for others to learn from you. The more they learn, the more they will see you an expert, the go-to person they contact. And that’s exactly what you want, right?
Your marketing begins with articles and blog posts
My major marketing strategy is writing. I’m a natural writer. I love to write. As a Content Development Coach I developed my repeatable Magnetic Content Development System to help you effortlessly add the writing strategy to your marketing plan regardless of how well you can or cannot write. As I coach clients who are starting a new business we use articles and blog posts to:
- Clarify their own thinking about what they offer, to define the shape and depth of their business
- Develop the repeatable system they will teach
- Lay down the Cornerstone Content that explains the fundamentals so clearly that they can be referred to again and again
- Create an editorial calendar that will easily leverage articles into ebooks and teleclasses and other forms of information products.
- Set up a tracking system so they can back link and keep visitors reading
- Keep aware of the changing needs of their target community and address them in their writing.
Crafting compelling articles and blog posts is the core of your Success Library of Signature Information Products.
All information products begin with an idea. And often that idea is explored and developed and tested through articles and blog posts. What you learn from thoughtfully and carefully crafting articles and blog posts will make your future information products more profound and easier to create. You may not think you are ready for an ebook or telecourse or radio show but everyone is ready to begin with an article and blog post campaign. This book is a perfect next step in your marketing program. You learn to craft an articulate article based on topics totally tailored to your target community. If you can create a check list you can write an article. Really. But the more you study the craft of writing the more profound will be the effect of your articles and posts.
How to Craft Magnetic Articles & Blog Posts that Go Viral
Cara Lumen, Your Idea Optimizer
Table of Contents
MODULE ONE – LAY A STRONG FOUNDATION
Who Needs What You Have to Share?
How Articles and Blog Posts Grow Your Business
How to Define Your Article and Blog Posting Marketing Strategy
Choose a Magnetic Focus for you Blog
What Makes an Idea Go Viral?
How to Develop Your Personal Style
MODULE TWO – ORGANIZE YOUR IDEAS
Make Your Point
Magnetic System for Tracking Your Articles and Blog Posts
Let’s Write an Article
MODULE THREE – STRENGTHEN YOUR WRITING SKILLS
The Make or Break Aspect of Headlines – the Key to Success
72 Compelling Words to Use in Your Title or Descriptions
Keywords – Help of Hindrance?
MODULE FOUR – CRAFT THE SUPPORT ELEMENTS
How to Submit and Post Your Article
How to Craft a Resource Box so it Makes People Click
How to Craft a Magnetic Author’s Bio that Attracts the People You Are Meant to Serve
How to Entice the Reader with Your Summary Box
MODULE FOUR – START WRITING
How to Schedule Time to Write
Write to be Read
Magnetic content Review Checklist
Magnetic Brainstorming by Category
Develop a Magnetic Series
The Importance of Back Linking
Make Your Blog Readable
Where to Get Your Ideas
MODULE 6 – THE FINISHING TOUCHES
How to Leverage Your Article and Blog Posts into Powerful Information Products that Make Money
Add your Blog to Kindle
Help Your ideas Go Viral
MODULE 7 – MAGNETIC TEMPLATES
Templates from the Magnetic Content Development System
Resources to Help you Keep Learning
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How to Craft $24,00
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Start your Article and Blog Post Marketing Strategy today!
I’m Your Idea Optimizer and my favorite thing to do is help you choose your best ideas and find the most effective way to get them to your target community. When you give people valuable content they will seek you out.
How to Craft Magnetic Articles & Blog Posts that Go Viral helps you organize your thoughts into powerful, compelling, relevant, magnetic articles and blog posts that reach and teach your target community.
How to Craft Magnetic Articles & Blog Posts that Go Viral allows you to work at your own speed. But work you must. Study and absorb and practice the modules in order. Set aside time to work this course segment at a time.
Schedule time in your calendar right now to work on this book several times a week for the next six weeks. You can get your article and blog post campaign underway in a few days if you set aside time to write and work your way steadily through the steps outlined in this book. Do the homework. Write the articles. Start to post. Create your editorial calendar. Schedule weekly writing time and go for it!!!
How to Craft Magnetic Articles & Blog Posts that Go Viral will help you:
- Identify a year’s worth of topics that really resonate with your target community
- Organize those ideas into powerful content that draws your target community into further exploration of who you are and what you offer
- Noticeably improve your writing skills
- Establish the habit of posting on an outstanding article submission site
- Leverage those articles and blog posts into passive income-producing information products for your Success Library of Signature information Products
Wherever you are in your business
How to Craft Magnetic Articles & Blog Posts that Go Viral
will take your article and blog posting to the next level.
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How to Craft $24,00
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PS. Learning to craft a strong article is the foundation of the writing marketing strategy. You can get off to a fast and effective start with How to Craft Magnetic Articles & Blog Posts that Go Viral