Sound too good to be true? Well guess what. Information products are created only once and they can keep on earning you income as long as you make the available. That works, doesn’t it?
I’m Cara Lumen, Your Idea Optimizer and I’d love to be your guide on this part of your journey.
The Magnetic Signature Products Guild is a free membership environment that provides on-going support for planning, developing and completing superior information products that educate, motivate and inspire.
What’s the one thing people will buy in any economy?
People will by knowledge. Knowledge means hope, it means new skills, it means empowerment. You can be the provider of that knowledge through the information products you create that help your target community take the next step, master a new skill, and find the motivation and belief in themselves that propels them to a new level. What a gift!
Why you need your own Signature Products
How do you continue to build trust with your existing target community? How do you gain their loyalty? By consistently offering them information, insights, guidance, inspiration and motivation that helps them succeed. And you can easily do that when you craft your own Success Library of Signature Information Products.
Information products are powerful additions to your business. They:
- Develop trust and credibility with your target community
- Establish you as an expert – the go-to person in your field
- Create passive income – both present and recurring
- Keep you thinking and learning as you devise ways to teach people what you know
Teach what you know
To become known as an expert you have to teach!
What you teach is your expertise, your passion your experience and your insights.
How you teach is totally up to you. It could be through ebooks or published book, workshops or teleclasses, podcasts or videos, talks or radio shows.
Your target community will benefit from what you know, and with my repeatable Magnetic Content Development System taught throughout the Magnetic Signature Products Guild, you’ll be able to offer them ebooks and teleclasses and home study courses and blogs and videos that lead them to their next success step.
Where do you begin?
The biggest problem entrepreneurs have is the myriad of ideas they have floating around – so many they don’t know where to start.
As an entrepreneur you are often flooded with ideas – great ideas, OK ideas, not-sure-about-them ideas and sometimes it’s hard to choose the best ones. The Magnetic Signature Products Guild is the teaching environment for my repeatable Magnetic Content Development System which will take you step by step from a zillion ideas, to a focused purpose for your product, an insightful table of contents, straight on to the completed information product itself. And the tools and techniques you learn can be repeated again and again to make an entire collection of unique Signature Products.
The Magnetic Signature Products Guild develops your craftsmanship
Did you notice the word “craft”? The Magnetic Content Development System which permeates the Guild environment, draws out the best in you, help you shape it so it reaches and teaches your target community, and helps you write the best content you possibly can. This is a system. This is a learning process. This program enhances your ability to craft compelling information products and take what you offer to a higher level.
My Magnetic Content Development System is a repeatable process that helps you:
- Target your ideal customer
- Choose the right information product form for your skill set and talent
- Choose your best ideas for that particular product and that unique audience
- Develop your content so you get your message across and people “own” what you teach
- Create a product that delivers on-going value to your chosen community. Knowledge lasts forever.
- Leverage your ideas into multiple income-producing products
- Manage your project so you complete what you start
- Build promotions and partners to successfully market your product.
The Magnetic Signature Products Guild is a free membership environment for now
It is based on the trade guilds of the past which were formed to give help and advice and encouragement to its members as they mastered their trade.
It is a work in progress based on the repeatable system for organizing your best ideas into easily written and powerfully compelling information products.
The plans include:
Targeted blog posts about
- Ebook development
- Teleclass creation
- Teaching videos
- Radio shows and podcasts
- Giving Talks
- Project Management
- Decision making – capturing your best ideas
- Interactive Elements
- Story Telling
- Writing Skills
Home Study and Live Courses (Some ready, some in progress)
- Why It’s Time to BUILD YOUR OWN LIBRARY of Signature Information Products
- LANDING PAGE MAGIC
- How to Craft a MAGNETIC OPT IN OFFER in One Hour
- How to Craft a MAGNETIC MINI-ECOURSE that Builds Trust
- How to Craft a MAGNETIC CORNERSTONE CONTENT that Lays a Strong Foundation
- How to Craft a MAGNETIC TABLE OF CONTENTS that Pre-sells Your Book
- How to Craft a MAGNETIC EBOOK that Keeps Readers Reading
- How to Craft a MAGNETIC TELECLASS that Gets Results
- How to Craft a MAGNETIC ARTICLE that Goes Viral
- How to Craft a MAGNETIC WORKBOOK that Leads to Mastery
- How to Craft a MAGNETIC BLOG that Puts You on the Map
- How to Craft a MAGNETIC TEACHING VIDEO that Goes Viral
- How to Craft a MAGNETIC RADIO SHOW
- How to Craft a MAGNETIC PODCAST
- TAKE YOUR IDEA AND RUN WITH IT 25 Expansive Ideas To Leverage Your Idea Into Multiple Income Streams
My Magnetic Library of Templates and Worksheets
- Ebook template
- Teleclass template
- Blogging topic template
- Series template
- Magnetic Momentum Builder
- Product Launch Template
- Tips and checklists
Articles, interviews and free calls with Cara on
- Decision Making
- Organizing Content
- Developing your best ideas
Interviews with thought Leaders of today
Specialty articles written by Online Experts
Resources constantly updated with support people and technical training
The Passionately on Purpose Emagazine - bi-monthly updates on posts, resources, events and insights
What people are saying…
Cara, you are a CATALYST for entrepeneurs. I was lost and anxious attempting to write an e-book, then I found you! You allowed me to breakthrough my impasse, giving me creative wings and enabling me to follow a golden pathway to completion.Thank you for sharing your breadth of knowledge, and for spelling out the whys, whens and hows of the magnetic product process. Your templates are clear, showing your forethought and skills. You are a phenomenal mentor and coach, TRULY allowing passions to be on purpose.
Christina Gerber, www.AnimalAngelNOW.com
Thank you, Cara Lumen, for teaching me how to express myself in the written word
Sharon Sayler, Author, What Your Body Says and How to Master It
Your Article Magnetism course is packed with useful advice for any professional wanting to use article writing as an effective means of attracting new clients. You removed the mystery from what it takes to easily structure and craft compelling articles. What’s more, you helped me clearly understand the whole process of submitting my articles to online markets so I can consistently reach hundreds or even thousands of potential clients.
Sam Wieder, Professional Development Coach
I LOVE your teaching style and enthusiasm. I now have ALL the tools I need to write truly magnetic articles. All the extra information and resources you sent were a wonderful surprise and additional benefit of taking this course with you. You are so helpful and your course has given me the inspiration I need to get writing. Thank you so much Cara
Debbie O’Grady, Book Yourself Solid Certified Coach
Guiding Businesses So They Can Get Booked Solid
Thank you for a great call on information products in the Book Yourself Solid class. All the information is priceless!
Paul Hauersperger, Health Coach
I really enjoyed your information packed presentation today. I am fired up now to brainstorm more info products.
I loved your presentation yesterday – great stuff. I’m going to dig deeper into what you said. This is my next step: creating information products. I guess it’s one of those things, when it’s unfamiliar territory: Just do it!
Athenée Mastrangelo, CPO®
Your Productivity Consultant
Are you ready to join the Magnetic Signature Products Guild
Imagine the satisfaction when you
- Put your first ebook in Kindle on Amazon and have your own Author’s Page
- Have your own book for back of the room sales at your talks.
- Feel the connection you will have with participants in your own telecourse.
- Develop a library of teaching videos that go viral
- Find new collaborative partners through interviews on your own radio show.
- Start earning passive income from the sale of your ebooks and home study coursess
- Become recognized as the expert go-to person in your field.
- See your teaching make a difference in the lives of your chosen community
Put Your Ideas to Work!
Join the Magnetic Information Products Guild Today
For the moment, the Guild Membership is Free
Because the Guild is new and I have a lot of content to format and post, for now membership is free.
FREE BONUSES WHEN YOU JOIN:
- Why It’s Time to Build Your Own Library of Signature Products (eBook)
- How Do You Make a Signature Product to Sell (mini-ecourse)
- Take Your Idea and Run With It, 25 Expansive Ideas To Leverage Your Idea Into Multiple Income Streams
- Deep discounts to live courses and home study courses
- Special rates for 1:1 coaching with Cara Lumen, Your Idea Optimizer